What
is the need for special efforts to be put in
for export development ? The need
for a special export initiative arises because
exporting is totally different from domestic
trade. You have to allow for dissimilar
cultures, tastes and living standards; disparate
commercial, banking and governmental rules;
varying currencies; tariff and non-tariff barriers;
and diverse payment and pricing methods.
The commercial, legal and political risks must
also be rethought. You need to ensure that you
do not under-fund the export initiative.